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Bad news doesn't stop global warming, we need a new psychology of climate action.


Guilt doesn’t help really. Fear of a climate apocalypse just generates guilt, and guilt creates passiveness. So people withdraw rather than become engaged.

Psychologist Per Espen Stoknes analyzes the mental barriers to accepting (and actually doing something about) climate change, explains why fear and guilt can’t motivate action, and proposes a new narrative built on progress, cooperation and rewilding.

Per Espen is author of the new book What We Think About When We Try Not To Think About Global Warming: Toward a New Psychology of Climate Action.

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Per Espen Stoknes

Per Espen Stoknes is an organizational psychologist, writer and economist.


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