What actually gives rise to enshittification is that the companies that we buy things from not fearing that they will be punished if they do the things that they wanted to do all along. The way that we make those companies treat us better is by making them afraid of us again, not by rewarding them for good behavior, but by effectively punishing them for bad behavior. That's where we get the kind of durable change that will cause companies run by people who are just the scum of the Earth.